Can-Am, a prominent player in the ATV and UTV market, has announced a new tagline: "Get Moving." According to ATV.com, this tagline represents more than just a marketing slogan; it signals a refreshed brand identity for the company. The new tagline will be integrated into Can-Am's marketing efforts across various platforms, including online advertisements, television commercials, and billboards.
Josée Perreault, Chief Marketing Officer at BRP (Can-Am's parent company), stated that "'Get moving' is more than a tagline, it’s a rallying cry calling all riders to unleash their inner drive and relentlessly move forward." She also mentioned that the refreshed branding aims to strengthen the connection between BRP and its iconic brands, including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax, to drive growth and reinforce BRP's leadership in innovation, according to ATV.com.
The timing of this announcement is strategic, as BRP is a sponsor of the upcoming Olympic Winter Games Milano Cortina 2026. This sponsorship provides a significant platform for Can-Am to showcase its new tagline and refreshed brand identity to a global audience, per ATV.com.
Can-Am's existing lineup includes a range of popular side-by-side vehicles under the Maverick, Defender, and Commander names, as well as ATVs like the Outlander and Renegade. These vehicles are known for their performance and competitiveness in their respective classes.
While the new tagline may seem like a simple marketing campaign announcement, it reflects Can-Am's ongoing efforts to maintain its appeal and relevance in the powersports market. The company is striving to strike a balance between its performance-driven image and the desire for outdoor enthusiasts to slow down and appreciate the scenery.
