BRP, the parent company behind major powersports brands like Can-Am, has officially launched its new adventure-focused platform, BRP Experiences. According to a report from ATV.com, this initiative is designed to connect enthusiasts with a curated network of rental facilities and guided adventure providers across the globe.
This launch marks the end of the previous program, Uncharted Society. While that program successfully served over two million users during its operation, BRP stated that the new platform is intended to be a more comprehensive, larger-scale evolution of that concept. The goal, as described by the company, is to make powersports accessible to a wider audience, regardless of their prior experience or skill level.
The Mission Behind BRP Experiences
Patrick Corneau, Senior Director of Partnerships & Experiences at BRP, explained that the platform’s primary objective is to facilitate unforgettable experiences that connect riders with their environment. By leveraging the company's full portfolio—which includes Can-Am, Sea-Doo, Ski-Doo, and Lynx—BRP aims to help users discover new landscapes, whether that involves coastal sea life exploration or mountain-based snow adventures.
Global Reach and Accessibility
One of the key features of BRP Experiences is the rigorous vetting process for its provider network. To ensure safety and quality, the company has partnered with certified operators who offer both rentals and guided excursions. Currently, the platform boasts the following reach:
- Over 225 distinct destinations globally.
- Operations spanning 14 different countries.
- Access to the full spectrum of BRP motorized products.
By streamlining the search and booking process, the company hopes to lower the barrier to entry for individuals who may not own their own equipment but wish to participate in powersports activities. Interested riders can find more information and browse available destinations through the official BRP website.
